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Vitali Mironov
Vitali Mironov

Design And British Industry



Made by Industrial Designers for Industrial Designers. We are the unified voice of our industry. Using the power of our membership, we showcase the inherent strategic and commercial benefits of design to businesses and government; driving for change that will benefit both our community and the economy.




Design and British Industry


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Sir Jonathan Paul Ive KBE HonFREng RDI (born 27 February 1967) is a British industrial and product designer, as well as businessman. Ive was the chief design officer (CDO) of Apple Inc. from 1997 until 2019 (known as senior vice principal of industrial design until 2015),[1][2] and serves as Chancellor of the Royal College of Art.


Ive joined Apple in September 1992, and was promoted to senior vice principal of industrial design in the late 1990s after the return of co-founder Steve Jobs to the company, and CDO in 2015. He left the company in July 2019. Working closely with Jobs during their tenure together at Apple, Ive played a vital role in the designs of the iMac, Power Mac G4 Cube, iPod, iPhone, iPad, MacBook, and parts of the user interface of Apple's mobile operating system iOS, among other products. He also helped design Apple's major architectural projects, such as Apple Park and Apple Stores.


Born in London, Ive lived there until his family moved to Stafford when he was 12. He studied design at Newcastle Polytechnic,[a] and was later hired by the London-based start-up design firm Tangerine.[3] After joining Apple, he began designing the decade's PowerBooks and Macs, finally taking up US citizenship in 2012 to become a dual British-American national.[4] He was invited to join the Royal College of Art in May 2017 as its head-of-college, serving a fixed five-year term until May 2022.


Ive has received a number of accolades and honours for his designs and patents. In the United Kingdom, he has been appointed a Royal Designer for Industry (RDI), an Honorary Fellow of the Royal Academy of Engineering (HonFREng), and a Knight Commander of the Order of the British Empire (KBE). In 2018, he was awarded the Professor Hawking Fellowship of the Cambridge Union Society.[5] In a 2004 BBC poll of cultural writers, Ive was ranked the most influential person in British culture.[6] His designs have been described as integral to the successes of Apple, which has gone on to become the world's largest information technology company by revenue and the largest company in the world by market capitalization.


On 27 June 2019, in an exclusive interview with the Financial Times, Ive announced he would leave Apple after 27 years to start his own design firm, LoveFrom, together with industrial designer Marc Newson. He has been recruited by the Agnelli family to work on Ferrari vehicles, starting in 2021.[7]


According to a March 2014 interview with Time, "It was his teenage love of cars that made Ive decide to become a designer. When he left school, he checked out a few car-design courses in London, including one at the Royal College. He swiftly changed his mind. 'The classes were full of students making vroom! vroom! noises as they drew,' he recalls, still horrified."[15]


After a year with Roberts Weaver, Ive joined the industrials group at a London startup design agency called Tangerine, located in Hoxton Square where he designed a diverse array of products, such as microwave ovens, toilets, drills and toothbrushes.[18] However, his frustration with the position reached a turning point after he designed a toilet, bidet, and sink for client Ideal Standard, and the company's boss rejected Ive's work, stating that the products were too costly and looked too modern.[18][19] Ive was unhappy working for clients whom he disliked and who had different ideas.[18] From 1990 to 1992, when Robert Brunner was ascending the corporate ladder, he unsuccessfully attempted to recruit Ive to Apple.[17] During this time, Apple became a client of Tangerine, with Ive spearheading the firm's initial PowerBook designs.[18]


He was formally recruited to Apple as a full-time employee in September 1992.[18][17] Ive was initially apprehensive about leaving Tangerine for Apple as he thought the move from Britain to California would take a toll on his family.[17] His first major assignment in Apple's industrial design group regarded the second generation of the Newton and the MessagePad 110.[18] Initial design failures and lack of commercial success during the early 1990s, prompted Ive to nearly quit on multiple occasions.[18] Steve Jobs, who left in 1985 after being pushed away by John Sculley, who was then CEO and successor of Mike Markkula, was staging a return to the company and recruited Ive to join him in taking the firm in a different direction.[18] Jon Rubinstein, Ive's boss at the time, managed to retain Ive as an employee by explaining that Apple was "going to make history" following the revival of the company in 1996.[19]


He became the senior vice president of industrial design in 1997 after the return of Jobs, and subsequently headed the industrial design team responsible for most of the company's significant hardware products.[8] Ive's first design assignment in this capacity was the iMac, introduced in 1998 (he is credited with designing its translucent plastic case). The iMac helped pave the way for many other designs such as the iPod and eventually the iPhone and the iPad.[20] Ive explained the close rapport that existed in his working relationship with Jobs in 2014: "When we were looking at objects, what our eyes physically saw and what we came to perceive were exactly the same. And we would ask the same questions, have the same curiosity about things."[18] Ive became the first human to make a public phone call with Jobs after he introduced the iPhone on January 9, 2007.[b] Ive's desire for keeping the products as thin as possible may have led to the mechanically fragile butterfly keyboard[21] and removing the Magsafe power connector, HDMI port, and SD Card reader from the MacBook.[22]


On 29 October 2012, Apple announced that Ive would "provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design."[26] With the 2013 World Wide Developers Conference (WWDC) announcement of iOS 7 and Ive's role as principal, Apple press information was also updated to reflect his new title: Senior Vice President of Design.[26] In the same press update, Ive stated that he hoped his best work was yet to emerge and that he preferred to be identified as a maker of products, rather than a designer.[26] On 26 May 2015, the firm announced that Ive was promoted to chief design officer (CDO), at the time one of only three C-level executives at Apple along with CEO Tim Cook and CFO Luca Maestri (Jeff Williams would be promoted to COO at the end of 2015).[27] On 8 December 2017, Apple announced that Ive would resume direct responsibility for the company's product design after spending the preceding two years in a more executive, non-creative role.[28]


Apple announced on 27 June 2019 that Ive would depart the company, stating that he would start an independent firm named LoveFrom, along with fellow Apple industrial designer Marc Newson, that would work with Apple as its primary client.[29][30] LoveFrom is known to keep a low profile, and does not disclose information about its employees.[31] LoveFrom unveiled its minimalistic official website in October 2021.[32] In July 2022, Apple ended its consulting agreement with Ive, thus ending Ive's relationship with the company.[33]


Ive is widely known for his minimalist, downplayed sense of style and presentation of self.[8][37] Chief among his public image is his "nearly shaved head and tightly trimmed beard".[8][9] It is estimated that Ive first shaved his head in a tight buzzcut and coupled it with stubble when, in 2001, aged 34, he was promoted to vice president of industrial design at Apple.[38] His look had him referred to as one of the "100 Most Powerful Bald Men in the World" by GQ in their 2013 listing.[39] Known for its minimalist look,[39][17] it has inspired Halloween costumes,[40] grooming regimens, and a small-scale fashion movement, among other things.[41][42]


The work and principles of Dieter Rams, the chief designer at Braun from 1961 until 1995, influenced Ive's work. In Gary Hustwit's documentary film Objectified (2009), Rams says that Apple is one of only a handful of companies existing today that design products according to his ten principles of good design.[47][48]


He is also said to have been influenced by the Bauhaus tradition (known for its credos form follows function and less is more), which emerged in Germany during the 1920s and became a staple design approach adopted by the Ulm School of Design during the 1950s. The Bauhaus / Ulm design style was also adopted during the 1980s by luxury automotive brand Audi, which also influenced Jonathan Ive's designs (particularly his work with Apple), and has garnered comparisons in color stencil, structure, and lighting design.[49][50]


Since his early years in England, Ive has expressed an interest in automobiles and automotive design.[8] While in university he drove a Fiat 500.[52] He frequently attends auto shows and exhibitions such as the Goodwood Festival of Speed, where he serves as a jury member for competitions.[43][53]


Throughout his career as an industrial designer at Tangerine and Apple, Ive has received nominations and garnered awards for his body of work. In the United Kingdom, he has been appointed a Royal Designer for Industry (RDI),[59] an Honorary Fellow of the Royal Academy of Engineering (HonFREng),[60] a Commander of the Order of the British Empire (CBE) in 2006 and Knight Commander of the same Order (KBE) in 2012.[61][62] He has received honorary degrees from the Rhode Island School of Design[63] and California College of the Arts,[64][65] and made an honorary doctor of the Royal College of Art.[66] On successive Wednesdays in June 2016, Ive was awarded honorary doctorates at the University of Cambridge[67] and the University of Oxford.[68] In 2004, he was named the "Most Influential Person on British Culture" in a BBC poll of cultural writers.[69]


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